Dynamic Scripting News Today

Operation failed the republican national committee began working three years ago to step up their game. how is what youre doing in 2016 different from what you did in 2012? >> we are 100 miles away from where we were in 2012. >> reporter: the biggest difference? activists now use this phone app to get out the vote. >> it will show you their party affiliation, how reliable they are as a voter, their age, stuff like that. you just click that voter, do take survey, boom, right there. >> reporter: i...

Take a survey. boom, right there. >> and it gives volunteers whats called dynamic scripting, prompting different pitches to voters, depending on their answers. information instantly sent back to rnc headquarters. >> we need to make sure they know when the election and figure out who theyre going to support so we can drive them out. >> now in the final push, thousands of staffers and volunteers are using that app in battleground states across the country, the rnc leading trumps ground operation, ...

Three years ago to step up their game. >> how is what youre doing in 2016 different from what you did in 2012? >> we are 100 miles away from where we were in 2012. >> reporter: the biggest difference, activists use this phone app to get out the vote. >> it will show you their party affiliation, how reliable they are as a voter. their age, stuff like that. you just click that voter. do take survey and right there. >> reporter: it gives volunteers what is called dynamic scripting. prompting differ...

I dont even know if thats true. where victory often comes three yards and a cloud of dust. i dont know what that means. never said any of those things. the only ground game i actually kind of do know a little bit about and the unwith thats already underway, wherever the presidential campaign, is a game of inches and feet, as in feet on the pavement. anyway, more on how the two campaigns are doing from cnns dana bash. >> reporter: on the ground -- >> ill mark you down at 12:00 on saturday for pho...