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Told them this idea for another video, where i take e-mails from people all around the world and said why didnt you come dance in my country. and i would go there and invite them to come with me. and we got thousands of people to come out and dance with me for this third video. >> theres movie star fame, rock star fame and even, reality show fame. but this was different. >> we came up with this term e-lebrity. which really means you got famous through the internet. >> with this status no gag bac...

Increasingly have them create content on their behalf. they realized this would be a wonderful way to get exposure without having to pay for exposure. >> the second video was so popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that second video informs rwanda where i danced with a bunch of kids in a village, and i thought thats more interesting. i should be doing that all along. so i went back to stride and i told them this idea for another video where...

Wonderful way to get exposure without having to pay for exposure. >> the second video was so popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that second video informs rwanda where i danced with a bunch of kids in a village, and i thought thats more interesting. i should be doing that all along. so i went back to stride and i told them this idea for another video where id take all the e-mails from people all over the world who said, why didnt you come ...

So i went back to stride and i told them this idea for another video where id take all the e-mails from people all over the world who said, why didnt you come dance in my country. and i would go there and invite them to come dance with me. and we got thousands of people to come out and dance with me for this third video. >> there is movie star fame. rock star fame. even reality show fame. but this was different. >> we came up with this term e-lebrity, somebody who came through to fame in the int...

Told them this idea for another video where id take all the e-mails from people all over the world who said, why didnt you come dance in my country. and i would go there and invite them to come dance with me. and we got thousands of people to come out and dance with me for this third video. >> there is movie star fame. rock star fame. even reality show fame. but this was different. >> we came up with this term e-lebrity, somebody who came through to fame in the internet. >> with that and e-lebri...

Attention and increasingly saw more brands reach out to people with a dedicated following and try to integrate their brands with them or increasingly have them create content on their behalf. they realized this would be a wonderful way to get exposure without having to pay for exposure. >> the second video was so popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that second video informs rwanda where i danced with a bunch of kids in a village, and i tho...

Popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that  from. where i danced with a bunch of kids in a village, and i thought thats more interesting. i should be doing that all along. so i went back to stride and i told them this idea for another video where id take all the  e-mails from people all over the world who said, why didnt you  my country?n and i would go there and invite the...