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That he came upon this work product, used in targeting voters for the ted cruz pac, for texas governor greg abbott, a super pac for john bolton, along with several different campaigns supporting the uks brexit referendum. >> ted cruzs actual personal e-mail is in here. >> reporter: he said it was out in the open until aggregate i.q. was notified. the company took just 11 minutes to take it down. what was there? he says a window into the type of campaigning that he says seeks to radicalize voters...

E-mail is in here. >> reporter: he said it was out in the open until aggregate i.q. was notified. the company took just 11 minutes to take it down. what was there? he says a window into the type of campaigning that he says seeks to radicalize voters by changing how individuals receive political messages. >> lets say you get an e-mail from your uncle that loves donald trump, and theres a hidden tracking pixel in there, that as soon as your e-mail client loads that image of the tracking pixel, the...

Normal part of living our lives. like the cameras with location. it is everything. and, yes, there are things you can do. asked a lot this week, what can we do? theres stuff around the edges, but for most of us, this is really hard. we cannot live our lives. >> does that mean we just -- i dont want to just embrace the idea that privacy is gone, and so none of this all makes a difference, which is an argument ive heard. like well, theyve got my records about everything and everything ive done so ...

Do. asked a lot this week, what can we do? theres stuff around the edges, but for most of us, this is really hard. we cannot live our lives. >> does that mean we just -- i dont want to just embrace the idea that privacy is gone, and so none of this all makes a difference, which is an argument ive heard. they have my records about everything, and everything ive done, so throw up your hands. >> no. yeah, i dont think that thats the case. but a lot of people have been asking that this week. i have ...

But for most of us, this is really hard. we cannot live our lives. >> does that mean we just -- i dont want to just embrace the idea that privacy is gone, and so none of this all makes a difference, which is an argument ive heard. they have my records about everything, and everything ive done, so throw up your hands. >> no. yeah, i dont think that thats the case. but a lot of people have been asking that this week. i have heard here in silicon valley, a lot of engineers saying, well, its time fo...

Gmail, which is an excellent e-mail client, needed the social networking of facebook. twitter wants to have twit pick and all these other things you can do. the reality is i dont think any one social media site is going to serve all-purposes, all the time. no matter how hard they try. what i question -- and i question rachel is -- theres one phrase that people always talk about, never use with social media. what is the social "usefulness" of it all? >> are you serious? its incredibly useful for ...