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Eccentric Engine's eyes global markets with launch of first-ever Virtual Retail Cloud; Demonstrates at NADA 2023 Scalability of Automotive Metaverse

New Delhi [India], January 27 (ANI/PNN): Eccentric Engine, a digital auto retail experience platform company, which is home to top automotive brands in India in their digital transformation journey, has now set eyes on a truly global footprint
United States New Delhi South Africa Stevens Creek Varun Shah Jessie Dosanjh

Eccentric Engine Launches First Ever Virtual Retail Cloud at NADA 2023

DALLAS, TX, Jan 26, 2023 - (ACN Newswire) - Eccentric Engine (Eccentric Inc.), a digital auto retail experience platform company and home to top automotive brands in India in their digital transformation journey, has now set eyes on a truly global footprint. They are now gearing to deliver their flagship offering, 'Virtual Retail Cloud' in January to U.S. dealerships.Escalade-Sport at...
United States South Africa Stevens Creek Varun Shah Joe Castelino Jessie Dosanjh

This Mumbai-based startup uses 3D visualisation to breathe life into automobile showrooms

637 What’s the first thing you check out while buying a car? The mileage or maybe the performance? Gaurav Rane and Varun Shah realised that the first thing people look at is the visual elements of the automobile. Looking at ways to enrich buyers’ experience, they realised that experiential marketing is playing a significant role in influencing people’s purchase decisions. In 2012, they founded Mumbai-based startup Eccentric Engine, which uses 3D visualisation to impress customers at deal...
Varun Shah Maruti Suzuki Kanishk Singh Gaurav Rane Tata Motors Eccentric Engine

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Analysis: Car Shopping Online - Feature

AD Online car buying has certainly revved up due to the COVID-19 pandemic. 3D visualisation specialist firm Eccentric Engine reports that, last year, 7.6 million Indians explored cars in 3D from their personal devices, like phones and computers. But how exactly did we interact with the visualisation, which colours were more popular, and which regions had the highest number of online shoppers? Eccentric Engine observed over 100 million online sessions and surveyed 5,000 respondents to bring out...
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