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Amber Sayer joins Snap Inc as senior head of retail and ecommerce

As brands and consumers seek a return to the physical retail space post Covid-19, the technology that has enabled ecommerce to fill the gap as stores were closed will play a vital role in the recovery of that same bricks-and-mortar retail. Shoppers, particularly in the UK, want a “connected shopping” experience.

The new Snapchat augmented reality lens brings the Alan Turing £50 note to life (Mikael Buck/Snapchat) Snapchat has turned the new £50 note into an interactive celebration of Alan Turing, creating an augmented reality (AR) lens that brings the banknote to life when seen through a smartphone camera. When viewed through the Snapchat app, Turing’s portrait and quote on the new note are highlighted, before the dials of the Bombe code-breaking machine he helped develop and is also depicted on th...

Never has the battle for eyeballs been more epic. And with more choice than ever, entertainment companies are turning to increasingly inventive ways to get people to tune in to their programs. Here, The Drum rounds up some of our favorite TV show marketing from recent years.

  SIR – Although a republican, I shall miss the Duke of Edinburgh. He was an example to the rest of us and an impossible act to follow. The Queen deserves our sympathy for her loss, and gratitude for her unique double act with the Duke on the world stage for nearly 70 years. Dominic Shelmerdine   SIR – How very sad that the Duke of Edinburgh should have died so close to his 100th birthday. Having twice been president of the MCC, it would have been so nice if he had managed just one more s...

Review of 2020: Boom time for digital consumption As part of Campaigns Not Normal series of essays about 2020, we examine how bricks-and-mortar-based businesses have suffered, while ecommerce, social media and streaming services have hit the boom time as people have been forced to stay at home. by Omar Oakes Free email bulletins