John Baskell News Today

Alan Partridge is back on TV and it's clear he'll be on top form after emailing every BBC employee and taking a shot at the corporation and Sky Atlantic.

Never has the battle for eyeballs been more epic. And with more choice than ever, entertainment companies are turning to increasingly inventive ways to get people to tune in to their programs. Here, The Drum rounds up some of our favorite TV show marketing from recent years.