Ed Lovatt News Today

Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a legal CMO. Today on the Passle...

Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief...

Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal marketing success. Today’s guest joins the...

Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role. ...

While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth. On this...

There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal...

Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the CMO Series Podcast, Ed Lovatt...

By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of...

Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and...

Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or regulatory changes. How firm leaders respond, manage...