Ed Malthouse News Today

The Subscriber Engagement Index — an initiative born out of Northwestern University’s Medill School of Journalism and the Spiegel Research Center — promises answers to the enduring question: For what information will the public pay? Offering distinctive, original content — rather than commoditized content that can be found at any number of other news sources — appears critical.

The Medill Subscriber Engagement Index shows “that the bottom has not fallen out,” as some feared would happen as the pandemic eased