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CNN Erin Burnett OutFront April 1, 2014 23:58:00

>> reporter: actually one of the cheesiest jokes involved crust, not cheese. the edible box by dominoss u.k. they call it the edibox for short. when it rains jokes it powers. >> the worlds first branded aromatic rain. >> reporter: customized scents injected into water molecules? >> we can make the rain smell like french fries. >> reporter: come in owl of the downpour and pour yourself a samuel adams helium beer. >> infusing beer with helium -- its slightly dry. >> reporter: helium was big this a...
Edible Box Dominos S Water Molecules French Fries The Worlds First Branded Aromatic Rain Rain Smell

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