Edwin Yeo News Today

He will also join SBS Transit as a member of the board’s sustainability and service quality committee. Read more at straitstimes.com.

A virtual protest was recently held by children on online gaming platform Roblox. With its growing popularity as more than just a gaming site, here's how marketers can advertise ethically on the platform.

So, did Tan's attempt to address his past social posts help his image or dig him further into a hole? MARKETING-INTERACTIVE spoke to some PR professionals and ex-politicians to find out more.

Hong Kong burger brand Honbo has seen a significant drop in brand sentiments among HongKongers following the insensitive reply its staff made in response to a netizen's request regarding cash payment. 

Looking at the discourse, MARKETING-INTERACTIVE decided to speak to public relations professionals in the industry to break down how effective PM Lee's speech was in assuaging the fears of the public, answering questions and restoring trust.

Ramen chain Takagi Ramen has been in the news lately for a trendjacking ad that seems to have landed quite poorly in the eyes of the public. Following the revelation this week that speaker of parliament Minister Tan Chuan-Jin and Tampines GRC MP Cheng Li Hui have resigned over an ongoing

Considering that the news comes on the heels of the very public Ridout Road bungalow rental matter which saw minister for foreign affairs Vivian Balakrishnan and minister for home affairs and law K. Shanmugam defending their position that there was no corruption involved in their rental of the

A Shein influencer trip has triggered backlash online after a group of American content creators posted flattering reviews on their visit to a Shein model factory in China.  

So why exactly does this powerful tactic do well and what does it take for a brand to pull it off effectively?

Singapore News - The lunchtime queue is back at the Central Business District on Monday (Jan 3) as employees streamed into offices on the first working day after the easing of workplace restrictions. Mr Jeremy Foo, founder of public relations agency Elliot & Co, told The Straits Times:... Read more at www.tnp.sg