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I want to you listen to one shopper i talked to earlier. listen. >> one of the problems is inflation. prices are high so we have to make some adjustments of what were going to buy this year. so, yes, it is little bit -- downsizing in terms of buying gifts, not like last year. so, yes, inflation is erp effecg us. >> reporter: so shoppers are deciding which gift to buy for the person they love and still trying to keep up the holiday magic despite the weight offin nation. jim. >> alison kosik at ma...