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PAS holds Effie Awards - Newspaper

KARACHI: The prestigious ‘Grand Effie’ was awarded to Shalamar Hospital/Babar Ali Foundation for ‘The Hot Tea Stain’ campaign developed by BBDO Pakistan at the third edition of Effie Awards Pakistan (EAP) virtually held recently under the aegis of the Pakistan Advertising Society (PAS), says a press release. The award ceremony was aired live by EAP’s partner Samaa TV and simultaneously streamed on Facebook and YouTube on July 9. Ogilvy Pakistan and Unilever Pakistan were awarded the ‘Agency Network of the Year’ the ‘Marketer of the Year’ titles, respectively. The EAP is part of a global network of Effie Worldwide and rewards and celebrates effective marketing efforts.

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