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Ad legend David Nobay enlisted to create Designer Brands Cosmetics' new 'I Design Me' campaign – Campaign Brief

Australia’s leading community pharmacy beauty brand, Designer Brands Cosmetics has drawn inspiration from its customer base for its latest campaign, ‘I Design Me’. The ‘I Design Me’ campaign features eight everyday Australians from all walks of life who celebrate the diversity and authenticity
New South Wales Effie Young Amanda Connors David Nobay Jana Pokorny Simon Upton

Online fashion retailer Shein appoints Australian marketing agency

Online fashion retailer Shein appoints Australian marketing agency July 30, 2021 10:19 Online fashion platform Shein has appointed marketing agency How Communications to its brand account. The Chinese e-commerce company is worth an estimated US$15 billion, with some, such as Insider,  labelling it as a fast fashion brand, that “encourages a cycle of constant buying”. The project is in partnership with Melbourne fashion PR agency Effie & Co, and includes an ongoing 12 month PR campaign to ...
New South Wales South Australia Effie Young Ted Wang Anna Macdonald Doris Li

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