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October 25, 2021
After the backlash for an Institute of Practitioners in Advertising paper endorsing the effectiveness of brand purpose campaigns, author Peter Field has now issued his own riposte to what he describes as a "hysterical" industry reaction to his research. Read his full letter below.
October 18, 2021
Clients and agencies are on different planets when it comes to how they perceive the effectiveness of the briefing process, according to research.
October 13, 2021
Optimum split is 55% spent offline and 45% spent online.
October 13, 2021
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.