Elf Mates News Today

HarperCollins will publish nearly a dozen books tied to the Elf on the Shelf universe over the next five years.

Every morning as Christmas draws near, little elves grace the shelves of millions of households. The Elf on the Shelf is a relatively new Christmas tradition, based on a book by Georgia authors in which a scout elf monitors children for good behavior during the day and reports back to Santa at night. 

Elf on the Shelf started as a children’s picture book, now it’s a toy-based Christmas tradition

Elf on the Shelf started as a children’s picture book, now it’s a toy-based Christmas tradition

/PRNewswire/ -- The magic and merriment of this holiday season continues with a virtual story time on YouTube with special guest, actress Brenda Song, hosted...

Elf on the Shelf is a special Scout Elf sent from the North Pole to help Santa manage his naughty and nice list

Tanger Outlets Announces Exclusive Holiday 2021 National Partnership with The Lumistella Company, home of The Elf on the Shelf®

Tanger Outlets Announces Exclusive Holiday 2021 National Partnership with The Lumistella Company, home of The Elf on the Shelf®

Elf on the Shelf is a special Scout Elf sent from the North Pole to help Santa manage his naughty and nice list

A beginners guide to Elf on the Shelf Credit: Getty Parents with small children will no doubt already be familiar with the phenomenon that is Elf on the Shelf.  According to a brand  research study conducted by MMR, the beloved toy ranks third for children’s top five holiday traditions behind Advent calendars and leaving milk and cookies for Santa. And, love it or hate it, with over 12 million families now in possession of an Elf set worldwide, it seems the tradition is here to stay.  So ...