Ellen Luff News Today

Creators say they struggle to gain a foothold in a font market dominated by Monotype

Packaging Contents: Sports supplements, active foods Packaging Substrate / Materials: Plastic, cardboard, metal Printing Process: Digital print Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid...