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It’s a little early for New Year’s resolutions, but there is no time like today (as in, every day) to improve. Today, I will no longer put so much time into crafting some emails. They are mostly disposable, not something to dwell on because, for the...

ASI Promo Insanity What’s the best promotional product? Hats off to the champion! Hats defeated water bottles & tumblers in the Promo Insanity finals to claim the crown of world’s favorite promotional product. Never the presumptive favorite, hats made a surprise run through our contest, knocking off established favorites such as bags and T-shirts on its way to the title. How did we get here? We started at the beginning of March with 16 of the most popular promotional items. We put them in a...

These top industries are changing. Here’s how to grab new opportunities.

ASI Digital Expo: A Look at Industry Trends, Tips The two-day virtual event featured products, strategies and networking opportunities. As the COVID-19 pandemic lingers, ASI Show got back into the swing of things with its first trade show of 2021, held virtually on Wednesday, Feb. 3 and Thursday, Feb. 4. Hosted on the digital event site Hopin, nearly 5,300 attendees enjoyed two full days of a virtual show floor with exhibitor booths, educational sessions, keynotes and networking opportunities. ...

Promo Suppliers Intensify Sustainability Efforts From a nationwide solar setup to making products from earth-friendlier components, top suppliers are making a visible commitment to lessening their environmental impact. There’s a green wave rising in the promotional products industry. Compelled by evolving end-client tastes, a desire to increase efficiency, and a will to reduce the impact of industry on the planet, a growing number of top promo suppliers are ramping up efforts to operate more...

Will ‘Double-Masking’ Impact Promo Sales? Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry. Layer up. Such is the message a growing number of health officials are sending to the public when it comes to face masks – and that has potential implications on sales and in-person work operations in the promotional products industry. Dr. Anthony Fauci, chief medical adviser to Preside...

How to Target Evolving Niche Markets The pandemic has forced so many industries to shift their strategies, and many will never go back to the old way of doing business. Consider these strategies for pitching to shifting markets. The coronavirus pandemic has forced huge technological shifts and philosophical pivots in just about every industry out there. And even though vaccines are slowly rolling out and there are signs of brighter days to come, it’s possible that some markets have been perma...

New information that clarifies questions about eligibility and loan forgiveness has been rel...

Aggressively prospect and build relationships to thrive in 2021. Hustle with purpose. If anything, that sums up the approach promo sales professionals must take to generate success in 2021. From digging into recent sales numbers to uncovering hidden opportunities to stepping up intelligent, focused prospecting, distributors are going to need to put themselves out there with renewed vigor. Trust us – the effort will pay off. 1 Forecast Strategically Dive deep into customer sales reports from t...