audience have gone, ahhh. they never get offended. i have my trigger words. as a white woman, the word i don t like is no. i don t hear it that often, but when i do, huh-uh. here s the deal with jersey. people land up north and they drive up the turnpike. they don t turn off it and go up they see the refineries. that s new jersey. how sick is it that i think it s beautiful? more horses per capita than any other state. it s the embroidery capital of the world. apparently. i don t know where that s happening. my sister worked for an embroidery company. i swear to god. i ll call her right now. will people ever come across the bridge and the tunnel in the other direction? no. no? okay. i did not have to think about that. let s go out to a club in jersey. no. it s all relative. a 25-year-old guy or girl is
audience have said, ahhh. they never get offended. i have my trigger words. as a white woman, the word i don t like is no. i don t hear it that often, but when i do huh-uh. here s the deal with jersey. people land up north and they drive up the turnpike. refineries. that s new jersey. how sick is it that i think it s beautiful? more horses per kcapita than any other state. i worked for an embroidery company. i swear to god. i ll call her right now. will people ever come across the bridge and the tunnel in the other direction? no. no? okay. i did not have to think about that. let s go out to a club in jersey. it s all relative. a 6-year-old person is going i m
outsource that portion of the business. reporter: within months of her 2009 launch, she had a hiccup with the embroidery company. it quit. when the embroidery company backed out, what was the first thing you did? i mean, words that i can use on television are i really panicked. my first thought was, let s replace the partner. i realized, you know what? we should just bring it in house. reporter: doing the sewing herself, leasing a $15,000 embroidery machine. all of a sudden we were starting two businesses instead of one. we were starting an online retailer which i sort of know how to do and starting an embroidery provider which i knew nothing about at all. reporter: she says this was the best thing for mak-a-boo. in hindsight there s no way we could do what we do not doing the embroidery on ourself. it s always on our watch. reporter: to keep growing, cindy s used groupon and even gone hollywood. we ve joined a celebrity
what shouldn t happen and how we need to keep competitive. great to see you all s well. thanks for a great, robust discussion. another major tax cut could be on the way. if you think it s more money in your pocket, think again. i ll explain after this. but first, outsourcing is a cheaper option for many businesses, hear how one woman says keeping her work in house turn out to be the most profitable move. reporter: what do you do if you can t find cute, personalized gifts for your friends having babys? if you re cindy mcgowan, you start a company online that does just that. welcome to mak-a-boo. a lot of kids call their blankets or play things, boos. reporter: after working for snap fish, cindy knew how to build a great website but knew nothing about embroidery. so my original plan was to outsource that portion of the business. reporter: within months of her 2009 launch, she had a hiccup with the embroidery company.