Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners. Two advertising ecosystems are converging and colliding on TV screens across Europe.
Fancy yourself as a Twitch expert? Now with the launch of the Twitch Gameplan global advertising certification, advertisers and agencies can learn how to capture the livestreaming audience and master the power of advertising on Twitch.
Do Facebook users really want to “work out on a volcano”? Justin Deaville, managing director of Receptional, believes Meta’s move to the metaverse is at odds with what its customers want. Here, he argues that Facebook should stick to what it does best.
For over 70 years Dr Martens have been at the feet of various subcultures and held strong ties with the music industry. To further its initiative of supporting creative talent, the shoe brand has unveiled a new social-first push to support up-and-coming musicians.
Ahead of The Drum’s Predictions Festival early next year, we catch up with Kristian Claxton, Managing Partner at Finecast, to find out about the current state of play across the addressable TV landscape and get a sneak peek of his top predictions that should be on marketers’ radars for 2022.