Gaming is the new frontier of immersive entertainment, generating eye-watering revenue and attracting an audience in the billions. For The Drum’s Gaming Advertising Deep Dive, Simon Richardson, strategy director at Amplify, argues that gaming is more than a passion point. It’s a channel for reaching new audiences for whom digital identities are as important as IRL ones – just look at Epic Games.
John Baxa, award-winning indie games developer and associate director of strategy at Known, has seen first-hand how people who play digital games reject the ‘gamer’ label. For The Drum’s Gaming Advertising Deep Dive, he argues that one popular word game has a lesson to teach all marketers.
Chat app Discord is the center of millions of gamers’ universes. For The Drum’s Gaming Advertising Deep Dive, Sean Thorne of agency True Digital breaks down what we can learn from its stratospheric rise.
The world of gaming has expanded beyond our computer screens, spilling into the wider world of entertainment. For The Drum’s Gaming Advertising Deep Dive, Kairos Group’s Drew Townley looks at how gaming is outgrowing its old parameters – and where it’s taking the world next.
Gaming is one of the world’s most reliable forges of innovation. Not just the games themselves, but platforms, culture and communities too. Discord and Twitch, and noobs and nerfs, and caps and flossing have all changed the world in their own way. It’s an incubator for progress in marketing too, spearheading new formats and providing routes into culture at its source. So what can marketers learn from gaming? For The Drum’s Gaming Advertising Deep Dive, we asked six experts from The Drum Network.