Entertainment Studies News Today

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

New Delhi [India], February 2 (ANI/PNN): From 2021 to 2022, India witnessed a 20% growth in OTT audience

Formerly known as Mudra Institute of Communications Ahmedabad, MICA established by advertising agency Mudra Communications’ founder AG Krishnamurthy, is dedicated to meeting the integrated communication and strategic marketing needs of the industry, the government, and the community at large. Banikanta Mishra, Associate Dean for Academic Affairs, in interaction with BW Businessworld, talks about the institute’s focus on the specialist cadre it has been preparing over decades, interdisciplina...

New Delhi [India], December 23 (ANI/ATK): OTT platforms like Disney+ and Netflix disrupt the idea of Indian television with their extensive offerings

In India, men consume the highest OTT content in 2020: MICA report March 11, 2021 YouTube, MX Player the highest consumed platforms in 2020 Men consumed the highest amount of OTT content in India in 2020, according to the The third edition of the Indian Over-the-Top (OTT) Platforms Report 2020, published by MICA Ahmedabad. Released in association with Ahmedabad-based start-up Communication Crafts, the report found that the consumption of content on OTT platforms was the highest by men. The rep...