ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as "Certified Sustainably Sourced."
63% of Americans are influenced by a corporation's environmental reputation when making purchasing decisions – and 48% of Americans "have either chosen one product over another or stopped.
Danone Waters of America promotes its Evian brand of water as "carbon neutral." What do consumers understand a "carbon neutral" claim to communicate? Does "carbon neutral".
Several federal agencies, including the United States Environmental Protection Agency, Federal Trade Commission, Department of the Interior, and Securities and Exchange Commission, have a slew of pending environmental regulations that they anticipate finalizing in 2024.
In October, California enacted the Voluntary Carbon Market Disclosure Act, which requires advertisers to include specific disclosures on their websites when making certain types of carbon emissions claims.