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April 5, 2024
The lawsuit against meat packer JBS Foods concerns the company’s advertisements that it would be “Net Zero by 2040” and is one in a growing number of claims arising from allegedly...
February 7, 2024
A recent decision by a federal district court concerning the use of the term “carbon neutral” may be a harbinger of similar claims and, in any event, serves as a reminder to consumer...
January 19, 2024
Advertisers wishing to emphasize their environmental progressiveness often assert that their products or processes are "carbon neutral." This is meant to convey...
January 15, 2024
Danone Waters of America promotes its Evian brand of water as "carbon neutral." What do consumers understand a "carbon neutral" claim to communicate? Does "carbon neutral"...
January 10, 2024
A judge in New York ruled on Wednesday that Danone must face a lawsuit challenging its carbon neutral claim on bottles of Evian spring water. Consumers in the proposed class action said...
May 4, 2023
Bringing Taiwan to the World and the World to Taiwan
May 2, 2023
Many of the world’s largest companies have announced plans to achieve net-zero emissions, but their pledges often rely on misleading or false claims, writes Richard Black
May 1, 2023
Judging by the growing number of companies vowing to reduce their greenhouse-gas emissions to zero these days, it may seem like the corporate world is finally taking the climate crisis seriously. According to the Net Zero Tracker, more than one-third of the world's largest publicly traded companies have announced such targets, up from one-fifth in late 2020.
May 1, 2023
Judging by the growing number of companies vowing to reduce their greenhouse-gas emissions to zero these days, it...
April 30, 2023
Judging by the growing number of companies vowing to reduce their greenhouse-gas emissions to zero these days, it may seem like the corporate world is...