Equity Punks News Today

Just Drinks sits down with BrewDog's spirits MD to discuss its latest rebrand, international expansion and NPD in Tequila and RTDs.

Brewdog have decided to run their AGM around the globe rather than organising one big party in Aberdeenshire.

In an astonishing no-holds-barred post, James Watt, warned the UKs hospitality sector faced sheer rabbit in the headlights paralysis from what he dubbed this zombie government.

BrewDog co-founders James Watt, left, and Martin Dickie SCOTTISH craft brewer BrewDog has announced the launch of its “buy one, get one tree” initiative. Yesterday’s launch marks the brewer’s commitment to planting one tree for every multipack of its headliner beers purchased throughout the year. It’s hoped the initiative will see more than one million trees planted over the coming months. The multipacks eligible for the “buy one, get one tree” promotion will be available ...

Theres another example in the book of a beer company. now, these guys came from no, where a couple of rogue fellows who wanted to start a crown identity. and they called them equity punks and they were part of this rebel jo rebellious brand and they turned it into a massive thing. >> how did they get the crowd there? once they got the $30 million and they have all these an board thigh can do something cool with them but how do you get through with them? >> everyone is asking you toeb a crowd of ...

They are new and particular skills. theres another example in the boom that is a fun one of a beer company in britain. they came from nowhere. a couple roguish fellows that decided to start a craft brand. they raised 13 million pounds in crowd equity and created this identity around the people that supported them. its equity punks. they are rebellious of this brand and turned an annual meeting into a massive party. >> how did they get the people in the first place? there are thousands of crowd f...