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Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway

Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway
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Juliet wongHolly edwardsStephanie audinoEric frankenJessica thompsonJane robinsonMariel mccloreyHannah scott stevensonLina aloisioSara smithRuth haffendenCreative agencyMake yourself comfortableKellie strattonMichele mcquillan

Boody s Make Yourself Comfortable via The Hallway

Inviting people to demand more from their underwear drawer.

Hannah scott stevensonLina aloisioBruna lapinskas bellaJane robinsonJuliet wongSkate austinRuth haffendenStephanie audinoYvonne hong stonestreetMariel mccloreyEric frankenJessica thompsonSara smithHolly edwardsCreative agencyProduction company

Three Cheers For Comfortable Underwear! Via Boody & The Hallway

Bamboo underwear brand Boody and The Hallway have launched the debut creative campaign for Boody’s new brand platform.

Stephanie audinoRuth haffendenMariel mccloreyLina aloisioJane robinsonYvonne hong stonestreetHannah scott stevensonSara smithJuliet wongSkate austinJessica thompsonEric frankenHolly edwardsBruna lapinskas bellaTanya bunter people agencyMake yourself

Bundaberg Rum launches first mixed gender fantasy league via Leo Burnett Australia

Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer.

Andy oughtonIsobel ramsayJanete sampaioJayde machellAndrew inmanJames walker smithAndy fergussonJustine doonerAlexandra nelAbigail dubin rhodinHarry greenwoodMichael millimaciIrnin khanMichelle walshEric frankenEmily costello

The Work Behind The Work: One House to Save Many + GTI Hijack – The Ad Break Championship

AWARD's signature festival This Way Up: Australia’s Advertising Festival of Creativity is currently underway at The Ovolo, Woolloomooloo, Sydney.

New south walesMorteza shahbakeVinny salinosEmily woodMatt chandlerMorgan benson taylorAlex kemberTania jeramTommy cehakRonald regis chloe burnsScott stirlingAndy fergussonDavid jacksonAlexander harrodSamuel raftlPaul bruty