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Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway

Boody's 'Make Yourself Comfortable' via The Hallway

Inviting people to demand more from their underwear drawer.

Three Cheers For Comfortable Underwear! Via Boody & The Hallway

Bamboo underwear brand Boody and The Hallway have launched the debut creative campaign for Boody’s new brand platform.

Bundaberg Rum launches first mixed gender fantasy league via Leo Burnett Australia

Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer.

The Work Behind The Work: One House to Save Many + GTI Hijack – The Ad Break Championship

AWARD's signature festival This Way Up: Australia’s Advertising Festival of Creativity is currently underway at The Ovolo, Woolloomooloo, Sydney.