Morphe Wants to Become Product First, Not Influencer Led
In an interview with WWD, Morphe’s parent company’s new leadership team discuss strategy as it emerges from bankruptcy.
Source: wwd.com
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Forma Emerges from Bankruptcy with Former Outdoor Voices CEO In Charge – WWD
The Morphe parent company has been acquired by lenders.
Source: wwd.com
Court Approves Forma Brands Sale
The beleaguered business entered Chapter 11 bankruptcy in January.
Source: wwd.com
Morphe closes US stores to focus on wholesale, e-commerce
Retail industry news, voices and jobs. Optimized for your mobile phone.
Source: retaildive.com
The Morphe Beauty Saga Isn't Pretty - The New York Times
What happens when a beauty brand’s collaborators become too controversial, makeup trends change, and Gen Zers flock to TikTok?
Source: nytimes.com
FORMA Brands Names Eric Hohl Chairman and Chief Executive Officer
/PRNewswire/ -- FORMA Brands, an incubator, accelerator, and curator of next-generation beauty brands and products, today announced that Eric Hohl has joined...
Source: prnewswire.com