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'Plant-based foods are here to stay,' Dr. Praeger's on rebrand, category's evolution

Dr. Praeger’s is celebrating 30 years in frozen foods with a new look and feel, designed to showcase the deliciousness of plant-based foods, former brand CEO and current special advisor & board member, Larry Praeger, told FoodNavigator-USA.
Larry Praeger Peter Praeger Larry Eric Somberg Whole Foods International Food Information Council Peter Praeger

Dr. Praeger's Sensible Foods acquired by Vestar Capital Partners

Dive Brief: Private equity firm Vestar Capital Partners acquired a majority stake in Dr. Praegers Sensible Foods, one of the pioneers in the plant-based and better-for-you food space. Terms of the deal were not disclosed. The second-generation family members who owned Dr. Praegers — CEO Larry Praeger and President Adam Somberg — will retain their positions and still have a significant stake in the company, a release said. Jeffrey Ansell, a consumer industry veteran and senior advisor to Ves...
Larry Praeger Peter Praeger Eric Somberg Adam Somberg Jeffrey Ansell Turky Burger

PE firm acquires majority stake in Dr. Praeger's: 'We have some of the most loyal customers in the industry'

Subscribe PE firm acquires majority stake in Dr. Praeger’s: We have some of the most loyal customers in the industry By Elaine Watson Private equity firm Vestar Capital Partners has made a majority growth investment into Dr. Praegers Sensible Foods, which makes a range of frozen and refrigerated vegan and vegetarian burgers, sausages and nuggets, appetizers, and snacks. New Jersey-based Dr. Praeger’s​​ – which w...
United States Rubin Ungar Larry Praeger Eric Somberg Peter Praeger Adam Somberg

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