Ernest Leitz News Today

In an era where artificial intelligence is being used extensively to define photography results in phones, Leica and Xiaomi are on the same page – optical hardware basics over artificially boosting photo results

Phones may be replacing cameras, but not camera makers. Would you trust their expertise, or hand over control to AI?

You wont be able to find many Black Friday deals on Leica binoculars just yet, but weve rounded up the lowest prices currently available.