BET Launches New Logo, Branding Effort in Time for BET Awards
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In time for the 2021 BET Awards, BET has unveiled a new logo and branding effort that represents perhaps the largest transformation in the network’s 40-year history. BET called it a “pivotal shift for our brand and a commemoration of our 40-year legacy of Black excellence.”
Perhaps the most noticeable change: BET’s logo now forms a square, with “B” and “E” on the top line, and “T” and the network’s signature star underneath. That star will also turn into a plus sign, or another signifier, depending on whether the focus is on the linear BET network, or its digital, streaming and experiential arms.
Lee Daniels Signs New Overall Deal with 20th Television
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Lee Daniels has signed a new multi-year overall deal with 20th Television.
Daniels has called the studio home since 2015 when he co-created the hit Fox drama series “Empire.” He then signed another deal with 20th TV in 2018, which was set to expire in June.
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“I’m beyond grateful to continue my partnership with 20th, Dana Walden, Karey Burke and their amazing team, all of whom have wholeheartedly supported my vision over the past seven years,” Daniels said. “[Lee Daniels Entertainment] has so many exciting projects in the works from some of today’s most fresh and distinct voices that I cannot wait to share with the world.”