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Apple and Google's Tracking Rules Impacting Advertisers and Marketers

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to start paying attention, as each will be heavily impacted by these upcoming changes. Apple, Identifier for Advertisers, and Privacy Labels Between Google’s and Apple’s announcements, the digital advertising and marketing industries are reeling, an...
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