Using Eye Tracking to Determine Shopper Interest
Have you ever wondered how the big CPGs determine which packaging designs work and which don’t? For many, it’s as much science as it is creative. To get insight into just how much science can go into it, take a peek at Quad Graphics’ Package Insight division.
Eviltwin Diane Quad Graphic Package Insight Fixation Duration First Fixation Hoof Hearted Brewing Total Fixation Duration
Source: whattheythink.com