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Vivek Srivatsa of Tata Passenger Electric Mobility talks about the brand’s new identity and its values.

Tata Passenger Electric Mobility Launched as TATA.ev, TPEML launched its new electric sub-brand, the key features of TATA.ev, on 10 August 2023. The first car under this sub-brand is the electric Tiago, which is known as Full Detail at news18.com

Tata Passenger Electric Mobility has announced a new brand identity called Tata.ev for its electric vehicles. This identity has been developed with La - News at CarTrade.

Tata Passenger Electric Mobility: The new brand identity embodies the core philosophy of "Move with Meaning," unifying the values of sustainability, community, and technology. It is the first step towards providing differentiated and meaningful experiences for customers in the form of a collective initiative to move towards an electric future that is better for the planet and its inhabitants, the company said.

The brand identity of TATA.ev, developed with Landor & Fitch, reflects the brand platform ‘Move with Meaning’ with sustainability at its core. 

On September 14, Tata Motors will also unveil the Nexon EV facelift. The Nexon EV, Tatas best-selling electric vehicle, has already been sighted testing on public roads ahead of its introduction - Overdrive

Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors, has launched its new brand identity, TATA.ev.