Page 23 - Executive Creative News Today

Dare Iced Coffee plays on storytelling tropes in social campaign March 12, 2021 12:48 When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track. A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.   Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is ...

This is the Brain Fail Tale of Anonymous Vomitus. No matter the idea, the agency or client When an ad was posted, his fingers couldn’t keep quiet. They itched to write a comment, something clever, but cruel “Been done before hack – go back to Award School” This post was no different, Anonymous Vomitus thought A guy talking to camera, out of 10, this gets nought! He fired off his comment, eager to cause some pain But he was typing without thinking, and mistakenly revealed his real name. ...

March 1 2021, 7:45 am | BY Ricki Green | No Comments Each week Campaign Brief posts positions available within the Australasian and Asian advertising, media and marketing industry through TheBestAdJobs.com, a joint initiative of Bestads and Campaign Brief. Ads only cost $50 and appear on all CB Blogs (Aust, NZ, Asia) plus internationally on bestadsontv.com.   NEW BUSINESS & SALES COORDINATOR (PART-TIME) – THE INCREDIBLE PRODUCTION COLLECTIVE, SURRY HILLS The Incredible Production Coll...

February 22 2021, 12:27 pm | BY Ricki Green | No Comments Priceline Pharmacy has released a major health report, Australia’s Health Report: when healthcare meets self-care, as part of an integrated campaign that includes experiential, out of home, earned media and social to support the brand in its mission to improve and support the health of the nation.   The campaign was led by The Haus, with humann communications and Banter working alongside Whippet and PHD to develop a platform th...

Priceline Pharmacy launches new campaign focused on improving health February 19, 2021 11:03 Priceline Pharmacy has launched a campaign in conjunction with The Haus, Humann Communications and Banter working alongside Whippet and PHD following research on important insights into the health issues concerning Australians. The campaign includes experiential, Out-Of-Home (OOH), earned media and social. Prior to the campaign, Priceline undertook an extensive research project analysing 755,778 health...

by Stephen Chapman Journey Further has announced plans to open an office in New York as it targets the North American market. It comes following a 50% year-on-year growth for the performance marketing agency, with client fee revenues reaching £4.8m. The company, which has offices in Leeds, Manchester and London has also increased its headcount from 50 to 73 staff over the last 12 months, including former Ben Ducker as Executive Creative Director. “2020 was not a year without its challenges, ...

February 8 2021, 12:41 pm | BY Ricki Green | 10 Comments “Green’s Behind the Scenes” is the new brand campaign for Australia’s favourite baking brand, Green’s Baking, developed by Hardhat. The series of short films gives Aussie bakers a peek into the effort that goes into perfecting every recipe.   Hardhat led the creative and strategy, after winning a competitive pitch in late 2020. The campaign, which was produced in conjunction with animation specialists Flux, commenced rol...

Wunderman Thompson Malaysia has hired Kit Ong as Executive Creative Director.   Prior to this appointment, Kit Ong was a partner in two independent creative agencies based in Vietnam and China. He was the Chief Creative Officer of The Purpose Group in Saigon, and a Creative Partner of LogicIllogic in Shanghai. Ong has consistently produced effective creative works that resonated with local cultures. He has worked on Budweiser, Land Rover, HSBC, Procter & Gamble, Red Bull, Fonterra, Burger King...

by Stephen Chapman A creative, who’s worked on campaigns for Carlsberg, O2 and Microsoft has joined Journey Further as Executive Creative Director. Ben Ducker has previously held senior roles at VCCP and Fold7 as well as co-founding Rascal Creative. His new role in Leeds is to help Journey Further “bolster its creative offering.” “Ben has incredible creative pedigree delivering campaigns for many of the world’s biggest brands,” explained Robin Skidmore, CEO at Journey Further. “We...

R/GA Shanghai has hired Kelvin Leong to the role of Executive Creative Director. Leong brings with him 13 years of creative experience in China and has additionally held APAC leadership roles across both 4A agencies and boutique agencies.