Simone Formisano News Today

Dare Iced Coffee plays on storytelling tropes in social campaign March 12, 2021 12:48 When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track. A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.   Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is ...

This is the Brain Fail Tale of Anonymous Vomitus. No matter the idea, the agency or client When an ad was posted, his fingers couldn’t keep quiet. They itched to write a comment, something clever, but cruel “Been done before hack – go back to Award School” This post was no different, Anonymous Vomitus thought A guy talking to camera, out of 10, this gets nought! He fired off his comment, eager to cause some pain But he was typing without thinking, and mistakenly revealed his real name. ...