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Do the OTAs generate demand in hospitality? Absolutely. But are they the biggest driver in the decision-making process? That would be a different question altogether...

Typically, the demand for tourism to a particular destination is a function of a myriad of factors, including general state of the economy in originating country and destination, levels of income of tourists, the cost of travel and time to travel from the tourists homes to the destination, trends in price levels - increasing or decreasing, competition from other destinations, currency exchange rates, etc.