Exposure Effect News Today

The education system could learn something from our current political divides. That’s the conclusion reached by researchers with the Department of Psychology of Lund University in Sweden. Professors Inês Bramão,

Marketing and advertising can cause significant friction within franchise organizations. The typical franchisee contributes anywhere from 2 percent to 12 percent of their budget to advertising, but they don’t always get what they need in return. There could be issues with localizing the creative handed down from corporate, a lack of air-cover for franchisees that fall outside of high-traffic regions, or formats and designs that aren’t flexible enough to work across digital and offline channe...

Photo workflow and editing program CyberLink PhotoDirector offers a smooth interface and powerful tools. New color tools, animated effects, iStock Getty Images, and object selection are among the many improvements in the latest version.