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Facebook Analytics Sunsets on June 30: Here's Why

PHOTO: Jan Tinneberg When a digital tool is replaced, the drama can unfold like a soap opera, as people who use the tool follow along wondering what will replace it. The latest announcement in the analytics world is the discontinuation of Facebook Analytics. Facebook will retire its analytics tool June 30. Facebook Analytics is a standalone dashboard that measures post-engagement activity such as monthly active users, post reactions and share activity. Marketers use Facebook Analytics to gauge...
Jan Tinneberg Party Data Facebook Analytics Google Analytics Facebook Business Suite Ads Manager

Should I Stay or Should I Go: Choosing Facebook Ads in 2021

But everything will change after the iOS14 privacy update. And even though Facebook Pixel is laying on a deathbed, there is an alternative that might be promising more results than you expect from it. Without further ado, let’s learn what CAPI is, why you have to use it and how to apply it for peak performance!  A quick recap: why did Facebook rules change?  Digital space hasn’t been at its best health in the past couple of years, so the regulatory system started intervening. The GDPR (Ge...
Facebook Pixel General Data Protection Regulation Facebook Analytics Facebook Conversion Aggregated Events Measurement Facebook Guidelines

Abacus Launches Multi-Channel Attribution Services

Share this article AbacusBI helps brands to overcome iOS privacy updates and Facebook Analytics shutdown. TORONTO, April 13, 2021 /PRNewswire/ - Abacus Growth Agency Inc., a Toronto-based digital consultancy firm, is introducing a new service offering to drive more accurate performance marketing reporting through platform-agnostic, first-party data. AbacusBI was recently developed as a result of Apples privacy updates, in addition to the news of Facebook Analytics being no longer available af...
Jeff Goldenberg Peter Reitano Abacus Growth Agency Inc Facebook Analytics Chief Strategy Officer Growth Agency

Weekly Bytes | US blacklists Chinese supercomputer makers, LinkedIn says some user data scraped, and more

Weekly Bytes | US blacklists Chinese supercomputer makers, LinkedIn says some user data scraped, and more Updated: Updated: Heres our curated list of important tech news from this week in byte size. Share Article AAA The U.S. Department of Commerce has added seven Chinese supercomputer makers to Entity List for their support to China’s military modernisation, and other destabilising efforts.   | Photo Credit: Reuters Heres our curated list of important tech news from this week in byte size. ...
United States Republic Of Papua New Guinea South Korea South Korean Tianjin Phytium Information Technology

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Why is Facebook analytics going away? What is Facebook Analytics feature?

Last Updated: Why Is Facebook Analytics Going Away? What Is Facebook Analytics Feature? Why is Facebook analytics going away? What is Facebook Analytics feature that the social media platform has decided to shut down? Read on to know Source: Unsplash Facebook shall soon shut down its Facebook Analytics feature from June 30th, 2021. The social media platform informed its users about the same in a public statement published earlier this week. Facebook has asked its users to export charts and...
Facebook Analytics Business Suite Facebook Business Facebook Insights முகநூல் பகுப்பாய்வு வணிக தொகுப்பு

Testing privacy risks in contact tracing apps with 'COVIDGuardian'

Testing privacy risks in contact tracing apps with ‘COVIDGuardian’ February 26, 2021 Researchers develop first automated security and privacy assessment tool Researchers have designed a tool that can identify security and privacy risks associated with Covid-19 contact tracing apps. The tool, called COVIDGuardian, is the first automated security and privacy assessment tool to test contact tracing apps for potential threats. These threats include malware, embedded trackers, and private info...
Gareth Tyson Queen Mary University Of London Cornell University Facebook Analytics Senior Lecturer Queen Mary University

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