Facebook Conversion News Today

Marketing teams play a vital role in driving conversions for businesses. Conversions represent the moment when a potential customer takes a desired action

/PRNewswire/ -- Were very pleased to announce our partnership with Cloudflare. Cloudflares serverless capabilities open new possibilities for...

/PRNewswire/ -- Were proud to announce Blotout EdgeTag, the first privacy-preserving fix for lossy and non-consented Facebook data sharing. As marketers know,...

/PRNewswire/ -- Were proud to announce Blotout EdgeTag, the first privacy-preserving fix for lossy and non-consented Facebook data sharing. As marketers know,...

/PRNewswire/ -- Were very pleased to announce our partnership with Cloudflare. Cloudflares serverless capabilities open new possibilities for...

Rachel Klaver: It’s time to get that content machine whirring, and build that email list. OPINION: I call it the “message from God” moment - when you pop onto Facebook or Instagram, and there, as if by magic, that dress you just added to your cart but didn’t quite buy is there, asking you to go seal the deal. Even if our brains know it’s just a data trap, our emotional response is often still “IT’S A SIGN” and so we oblige, and go get that thing. As consumers, we’ve become so...

But everything will change after the iOS14 privacy update. And even though Facebook Pixel is laying on a deathbed, there is an alternative that might be promising more results than you expect from it. Without further ado, let’s learn what CAPI is, why you have to use it and how to apply it for peak performance!  A quick recap: why did Facebook rules change?  Digital space hasn’t been at its best health in the past couple of years, so the regulatory system started intervening. The GDPR (Ge...