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The challenges. this person has to be a strategist. they have to be the big thinker about what should the white house message be. not just today and tomorrow but for days and weeks ahead. they have to be a planner. they have to plan that message out. not just the message but how do you go about delivering it. they have to be a diplomat. they have to sell that plan to all of the other actors in the west wing and major administration officials and be able to make adjustments in the plan based on t...