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Tech helps beauty 'dreams' come true, says L'Oréal's Guive Balooch

Technology, in particular artificial intelligence, is making it possible to fulfill beauty wishes like never before, Guive Balooch, global vice president of L’Oréal’s Tech Incubator, told AFP. He spoke in an interview at the Consumer Electronics Show, the annual tech extravaganza in Las Vegas, where L’Oréal CEO Nicolas Hieronimus delivered the keynote speech. How is L’Oréal embracing tech? Guive Balooch - Our CEO being the CES keynote is such a proud moment for us, and even more f...
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When beauty products pamper with AI: seven innovations spotted at CES 2024

This year’s Consumer Electronics Show (CES) concluded on January 12 in Las Vegas, Nevada, after showcasing a host of new gadgets designed to revolutionize daily lives. Such is the case in the beauty sector, where new technologies — led by artificial intelligence — are on a mission to facilitate and optimize consumers’ personal care routines. Overview. At CES 2024, the trend in beauty was clear: the time has come for artificial intelligence (AI), with technological innovations intended...
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