Fake Stuff News Today

By Don Hermann Follow these two people. One real. One make believe. The real person is no longer with us. But his impact is. And will be for decades. The Make Believe person is a Lady. Cinderella. Advertising Age the industry’s most important publication selected William Bernbach as the “most influential creative force of the […]

This week at a conference about misinformation theres a spectrum of fake stuff out there. over on the left you see satire abdomen and on the right side, false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on thee stories designed to deceive and do harm. and on the right side, stories designed to deceive and do harm. and on th...

>> whats so key about this is no one is reading the articles. its literally just headlines that are flowing through the feeds. and what i think is going on here and im curious to hear what you think is theres a format to a headline that weve come to associate with someone not making something up. and so i remember when there were these sort of versions of kind of satire sites like daily current that were sort of pioneers in this where they would do a headline. it wasnt satire but it also was not...

Generally factual and now just being entirely abused. >> 100%. the people who are running the sites that publish 100% fake stuff, they watch what people at real news sites are doing. they pay very close attention to which headlines are trending on facebook and they move towards that and they invent stories that fit within the realm of things that are going on but have that extra tweet to it and present as real. as you said, people are seeing these headlines go by on a facebook news feed where th...

Voice, but we also need to do our part to stop the spread of hate and violence and misinformation. >> the volume of fake stuff is just unbelievable. facebook also will not place ads from fake news publishers on third party apps or web sites. facebook is a free and open platform or does it have to become more like -- i dont know. a gatekeeper of what is real information and what is not. >> there has been controversy on that. we will talk about that in the next hour as "early start" continues now....

You heard about them doing this on debate night. 30 minutes before the debate and 90 minutes after, they ran a facebook video stream featuring trump campaign staffers and surrogates. this the second time theyve done a facebook video stream for the trump campaign. the first was just before the second debate when they used that same medium to broadcast trumps weird little press conference with women who had made accusations about bill clinton in the past. that was the first time they did a faceboo...

Fake ads. not like joke ads that were advertising fake stuff. just they werent ads for anything other than donald trump. in between their fake news coverage, they ran ads for trump, they ran requests for donations in particular. and i know by now you have heard that donald trump did this facebook live video thing in conjunction with the debate and people have been talking about it as trump tv, theres been funny jokes about it looking like a mix of qvc and authoritarian state television from some...

Trump campaign staffers and surrogates. this is the second time theyve done a facebook video stream for the trump campaign. the first one was just before the second debate when they used that same medium to broadcast trumps weird press conference with women who had made accusations against bill clinton in the past. that was the first time they did a facebook live thing. the second time they did it was after -- before and after this weeks debate. this one was set up not exactly to be a press conf...