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But i think the concept applies to anyone. lets say youre a software company or service company, you may be able to do a pilot. theres ways to get your product a try and buy. i think for really early stage companies that are trying to get the revenue, its important to do something where they can touch it. its not always going to be in the physical, but it could be a piece of software, another service, but i think the concept is right. >> thanks, you guys. facebook can certainly be a powerful w...

Something and then get him to do the next little something, and then suddenly they do the big thing that you want. getting them to hold it may, in turn, make them more apt to buy it later on. >> not every small business has a product that so easily held in the hand. but i think the concept applies to anyone. lets say youre a software company or service company, you may be able to do a pilot. theres ways to get your product a try and buy. i think for really early stage companies that are trying t...