Fans Madden News Today

Right thing. and you just do it. >> reporter: to a generation of fans madden was not known as a coach or a broadcaster, but rather, a video game. >> bam! >> reporter: starting in 1988, madden led his voice to ea sports it won a new generation of fans. john madden, a football life well lived. >> it would be hard to overstate maddens impact on the game. when you heard his voice come on in an nfl on a sunday, you knew it was a big game that was important, it mattered, this was one to watch. and cer...