Restaurant leaders from IHOP, Potbelly, The European Pizza Company and vPromos spoke about what makes their loyalty programs tick at the Restaurant Franchising and Innovation Summit.
Designed with busy schedules in mind, the 30-minute, back-to-back sessions will feature execs in the trenches, who will offer powerful insights on technology deployments, labor issues, franchising, menu development and more.
Many of the objectives and challenges faced by today's restaurant leaders take me back to my experience as a franchisee and as President/COO at Zoup! Here are some wishlist items I had and needs I now hear from restaurant leaders who are prioritizing menu innovation....(Teaser: They are now a pleasant reality)
Top restaurant brand leaders at Dave’s Hot Chicken and Biscuit Belly provide insight on everything from growing a brand to smart hiring approaches during a session at the recent Fast Casual Executive Summit.
Rebecca Murray, vice president of marketing for Kansas City-based Goodcents, discusses marketing tactics with CEO Joe Bisogno and Jodi Bond, VP of Franchise Development.