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Destination Marketing in the Time of COVID | Communication Arts

By Ellen Shapiro Opposing forces. On one side of the big game board of life: COVID-19, ever spreading with new surges and variants. On the other side: countries, cities, hotels, airlines and cruise lines, hoping to fit themselves into postpandemic travel plans or trying to entice us to make reservations and book now. Open a newspaper and read that Florida has nearly 20,000 new cases. Turn the page, and there’s an ad offering “a warm winter welcome” at the Breakers resort in Palm Beach, as...
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