In-depth: How Indian brands cracked the tough wearables market, ET Telecom
Indian Wearable Brands: As per IDC, India-based smaller players who cumulatively hold >15% share are further lowering the overall average selling prices (ASPs). The ASP was at Rs 1,800 ($22.7) in 1Q23 compared to Rs 2,400 ($29.5) in 1Q22.
Source: indiatimes.com