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India festive sales: India to see Rs 90K cr worth e-commerce sales in festive month this year

India is expected to witness a 18-20% increase in online gross merchandise value (GMV) worth Rs 90,000 crore during the festive month, driven by around 140 million shoppers, according to a report by Redseer Strategy Consultants. The report also predicts that the countrys e-commerce industry will reach a GMV of Rs 5,25,000 crore for the entire year.
Mrigank Gutgutia Redseer Strategy India Festive Sales Market Research Festive Month

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