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Shannen Balogh; Samantha Lee and Skye Gould/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Gen Z is projected to be the largest US consumer base by 2026. The COVID-19 pandemic has only accelerated a trend toward digital banking. Fintechs are trying new tools and marketing to reach the younger generation. Tayler Krebs remembers her friends reactions when she started using Step, a banking app that caters to Generation Z. Krebs, a ninth-grader, had early access to Step because the company s CEO, CJ MacDonald, is a close family friend. The startup offers a secured credit card and the ability to send and receive money through its app. For Krebs, it means her parents can fund her account in minutes so she doesn t have to ask for cash every time she goes out.

United statesBetsy graseckTimothy sheehanKaren kislinTaylor krebsJustin timberlakeCharli damelioBrian hamiltonEric jonesJason dorseyAl burgioNichole jacklyneKavita kamdarEli manningMorgan stanleyRaddon research