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How banks and fintechs are fighting for Gen Z's attention

Shannen Balogh; Samantha Lee and Skye Gould/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Gen Z is projected to be the largest US consumer base by 2026. The COVID-19 pandemic has only accelerated a trend toward digital banking. Fintechs are trying new tools and marketing to reach the younger generation. Tayler Krebs remembers her friends reactions when she started usi...
United States Betsy Graseck Timothy Sheehan Karen Kislin Taylor Krebs Justin Timberlake

Big banks are deposit vacuums: How other institutions can slow the flow

Big banks are deposit vacuums: How other institutions can slow the flow That giant sucking sound is Millennial deposits flowing into the largest banks, who are reaping more than 80% of 2020s record-breaking haul, new data confirms. Community banks and credit unions must strengthen connections with younger consumers now. Here are several ways they can do that. The lopsided distribution of new deposits among various financial institutions during COVID 2020 is almost as jaw-dropping as the size of...
United States Andrew Vahrenkamp Raddon Research Wells Fargo Senior Research Analyst Program Manager

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