Page 3 - First Party Data News Today

Rich 1st-party data can be leveraged for precision audiences and measurement

Worldwide, 12 million dogs* are in shelters waiting for their forever home, yet many do not get that chance, and the problem is reaching critical levels. Research suggests that the quality and characteristics of shelter dog photos, such as floppy ...

Today, Leverage Lab, a leader in audience data infrastructure and monetization, and AUDIENCES, a pioneering UK-based technology company, have announced a strategic partnership that marks a significant advancement in the activation and monetization of...

On the front lines of digital transformation, agencies have to constantly evolve their own capabilities to consistently enable clients to reach their strategic goals.

A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey

Third-party cookies, which are used to track the online movement of users, are being phased out by Google. How will it transform the internet?

Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?

The FCC recently announced changes that will impact your access to that third-party data. The new rules require “one-to-one” written consent on lead generation.

More mobile game publishers are harnessing AI to unlock the power of their first-party data to control the entire app user acquisition and monetization process.

This year marks a pivotal moment in digital marketing. With Google Chrome recently initiating the phase-out of third-party cookies, impacting 1 percent of its users to start, a major shift is underway.